What is Technical Copywriting/Technical Writing?

Technical writing is writing to inform and explain rather than to persuade. Technical writers help people to understand a product, service or idea. The term is often linked to the IT and Technology industries (eg. writing relating to computer hardware and software and engineering).  However, many other industries use technical writers to produce documents such… Read More What is Technical Copywriting/Technical Writing?

When is the ‘right’ time to start full-time freelancing?

A question that often comes up in freelancing forums is, “when should I start freelancing full time?” The enquirer usually follows or precedes this with a bit of information about their personal circumstances and any relevant work experience that they have had in the past. It usually goes something like this: Hi, My name’s Lucas.… Read More When is the ‘right’ time to start full-time freelancing?

What is qualitative research and how can it be used by your business to help to drive sales?

  Qualitative research is any type of research that aims to uncover quality data which is captured as text rather than in numerical form. It can generate findings based upon themes, motifs and patterns found in textual data rather than displaying percentages/statistics in graphs and charts. According to the National Office of Statistics Quantitative research … Read More What is qualitative research and how can it be used by your business to help to drive sales?

How I incorporate ‘play time’ into my working day as a freelancer

I recently went to visit my brother at Sheffield University, where he’s completing his Physics PhD. When we went to see his lab, he mentioned that one of the things that he loved about working there was that he could have ‘play fights’ with his colleagues; similar to the spontaneous fisticuffs that you might have… Read More How I incorporate ‘play time’ into my working day as a freelancer